CareComments - Online Provider Reputation Management
- Jim Bowling, Dynamics PRM
- Jul 23, 2018
- 1 min read
Updated: Aug 7, 2018
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Patient Experience and Reputation
Studies show that patient experience and reputation are, in fact, positively and significantly related. Facilities with high patient experience ratings also tend to score highly on reputation metrics.
"As patients make their way through the healthcare landscape and have experiences within healthcare facilities, they form opinions about the care they have received. They may be asked to share these opinions through an HCAHPS survey or may voice their opinion using a commercial rating website (e.g., Yelp, Angie’s List). The less observable outcome is that these same consumers are also out in the world talking about their healthcare experiences with others in the marketplace. The potential result is that their own patient experience becomes the voice of experience shaping the thoughts and opinions of others who may have never been a patient. Former patients can be your strongest advocates or your most vocal detractors, and what people say about your hospital is influential and important." - Katie Johnson, Ph.D., National Research Corporation
Patients are more likely to share opinions about poor patient experiences, and, therefore, disproportionately affect hospital reputation.
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